For centuries moving companies have been renting space to display their ads in. Be it a huge billboard in Hollywood Boulevard or a tiny ad on Google, you are paying money to generate moving leads. While this worked effectively in the past, people right now do not pay much attention to these.
Free leads for movers are not exactly free, but rather they are a result of your brand image. If you have a trusted brand that is SEO optimized, you will be able to generate leads without having to purchase advertisements. Building free leads is not an easy task, it requires years of trust to make your brand name known and build trust in your customer. If you already have an established business, invest some money into SEO for your website.
Both these leads have their merits, instead of just investing in one type, you need to have a mixture of both. Having an ideal ratio of free and bought leads is crucial to have an effective lead generation campaign.
What to do once you generate leads?
Lead generation is just the tip of the iceberg. A lot of work has to be done before they become your customers. Once you have the lead, you must start nurturing it. This is done by having a consistent and careful dialogue with them. Your lead might not want to purchase your moving services immediately but could be a future customer. In times like this, you must maintain contact with them over time, or risk losing them to your competitors. Ensuring that you properly interact with each lead and that you take the right steps to convert them into customers is important
This fast-paced world means that people’s attention is split between many things. You need to take an effort to make sure people pay attention to your company and its products. After they have started paying attention to you, you need to make them interested in your company and its products. Once interested, these people become your leads. Generating more leads will directly lead to you getting more customers. Thus generating more leads is important to any online business model as more than just raw traffic, you need traffic interested in your moving services.